Whirlpool extends unique Ixelium™

Across its fusion cooking appliance range

Author: Carl Weller

The top quality iXelium™ stainless steel finish that is synonymous of the Whirlpool Fusion Line of hobs has now been extended to built-in appliances in the Fusion cooking range.

Thanks to the application of nanotechnology, Whirlpool’s iXelium™ acts as a barrier against chemical and mechanical agents, preserving the quality and natural shine of the metal over time. Any cook will vouch for the fact that stainless steel, for all its style and great durability, is not the easiest surface to clean. iXelium™ is effectively an anti-ageing solution that prevents surface stains and reduces the signs of scratches, corrosion and marks. Whirlpool’s appliances are therefore more resistant to scratches and high temperatures.

The technology also makes for easy cleaning, as food residue does not stick to the surface. A simple wipe with a damp cloth and it is perfect again, retaining its fine appearance. Furthermore, the ‘green’ properties of iXelium™ mean that just water may be used to clean it for a more limited environmental impact, compared to standard products.

The extension of iXelium™ across the Whirlpool Fusion appliance collection adds an extra touch of class to an already sparkling range of appliances that represents an elegant encounter between glass and steel in a modern style. The clever result is a simple yet technologically advanced kitchen.

Featuring cutting edge technology, innovative functions and an ultra-modern look, the appliances in the Fusion Line create a futuristic kitchen environment with a minimum yet sophisticated design. Combining steel and glass for a sleek, high-tech finish, the products feature both perfectly aligned, touch sensitive flat control panels and integrated handles with an advanced user interface.

Whirlpool’s versatile flagship Fusion Line appliances, including the AMW 848 IXL Perfect Chef microwave oven and the AKZM 6560 IXL built in oven typify the collection’s sophistication. Providing tremendous cooking versatility, with the advantage of 6TH SENSE® technology, offering a comprehensive range of advanced microwave and traditional functions to make the range the perfect choice for creative cooking.

Neil Austin, Trade Marketing Manager for Whirlpool, says: “The extension of iXelium™ and its great properties of preservation across our Fusion cooking line complete a quality collection of appliances that are famously easy to use and now equally easy to keep clean and pristine. Any form of manual cleaning is an arduous and time-consuming task and an unpleasant waste of quality time.”

Whirlpool launches new dishwashers with Powerdry option

We can benefit from competition

Give showrooms a chance!

Previous Kitchen Re-fit